HomeTown Direct Savings

HomeTown Direct Savings is an advertising mailer sent out to thousands of local homes to show off local businesses and provide them with savings opportunities. This is easily the largest consistent job I tackle at Posey, as I am tasked with designing each of the individual adverts & providing the final mailer once each business has approved of their designs. Each ad includes critical business information, such as the business' name, phone number, location, and critical photos or taglines delineating its most marketable features. Each element is placed with care to one's visual hierarchy, interest, and in particular coupons are placed strategically in refence to the rest of the mailer's ads so as to not result in any overlap between the front & back side.